Our agency led the creative direction and conceptualization of a three-part illustrative digital and mail ad campaign on Latinas and reproductive rights in Colorado. The digital ads all performed above average with CTRs well over 2%. The campaign overall garnered nearly five million impressions.
Thematically the ads aimed to be unapologetically Latina. We used flowers to represent the vibrant, diverse, and multifaceted Latinx culture, but also to serve as symbols of femininity, fertility, and reproduction. The roses symbolize unity, and the sunflowers symbolize power. In the illustrative portraits we captured and celebrated the intersectionality of the Latinx community.
Recently we also developed a new web presence for their action fund.